The Underdog Advantage
What do US Special Ops, Google, George Washington, Starbucks and Oprah Winfrey have in common? They use the insurgent approach of The Underdog Advantage to win.
All of these examples live by boldness, imagination and a bias for action. You and your business are in a constant battle for the hearts, minds and wallets of today's consumers.
To succeed in this age of increasing clutter and competition, you've got to learn to develop the same opportunistic and aggressive strategies and tactics used by successful underdogs in politics, business and on the battlefield - and never settle for anything less than the win, the whole win and nothing but the win.
The Underdog Advantage shows you how to win in a new, hyper-competitive age.