It’s the toughest environment in business history. Today, 95% of start-up businesses fail by their 10th year—as do 80% of corporate products. Consumer research shows unprecedented distrust, cynicism and even anger. For all companies, these are remarkably topsy-turvy times; it’s the toughest time in history for the incumbent. David Morey is one of America’s most sought after speakers. He brings alive the insurgent strategies that helped him win presidential campaigns on four continents—and add market value and profit to some of the world’s greatest companies. He shows audiences how to win.