“A solid, sparkling argument that imagination empowers the real magician inside us all.”
— David Copperfield, Magic Legend
“Just as I use winning lessons from the football field in business, this book shows us how to apply the principles of magic to drive your business ahead, to inspire, to innovate, and to create amazing wins.”
— Franco Harris, Founder and CEO, Super Bakery and NFL Hall of Fame Running Back
“Business at its best, like NFL quarterbacking at its best, is about strategy and improvisation perfectly balanced. That is the magic that David Morey and his co-authors show you how to master in this terrific book.”
— Fran Tarkenton, Founder, GoSmallBiz, and NFL Hall of Fame Quarterback
“For thirty years, I’ve worked with David Morey and watched him work his magic for global political and business revolutionaries. This book shares his secrets with you—the business magician’s playbook.”
— Scott Miller, Chairman and CEO, Core Strategy Group
“Voila—a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets.”
— Pat Mulhearn, CEO, NorBelle, LLC
“Creating Business Magic is a masterpiece in corporate strategy and creativity”
— Tan Sri Datuk Lim Ewe Jin, Chairman, Lejadi Group, Ltd
“Creating Business Magic is absofrigginlootely a must read for all disruptors, underdogs, and those willing to take the road less traveled.”
— Craig R. Helsing, former BMW Corporate Executive
“We live in an age of magic; an age where new technologies constantly disrupt and reorganize our political, social and economic lives. Creating Business Magic provides a timely and important methodology to help you harness these forces for your own business and career.”
— Doug Alexander, Former President, Actua Corporation
“A must-read book that is both inspirational and instructive. It unveils the mysteries of magic while offering 9 strategic guidelines for thinking and acting as a magician—and leveraging this for personal and business magical growth and success.”
— Jerry Wind, The Lauder Professor Emeritus, the Wharton School
“Considering the accomplishments and successes of the authors, it comes as no surprise that this book is a reading pleasure and a source of great wisdom and insight. As the authors make clear, the metaphor of magic is a fruitful way to inspire creative thinking about challenges and opportunities in business and other endeavors.”
— John P. Gould, Steven G. Rothmeier Professor and Distinguished Service Professor of Economics, Booth Graduate School of Business, University of Chicago
“The magic in business comes from all your work in producing a product or starting a business. This book shows you how to find and use this kind of real magic.”
— Eric Bass, Inventor of the Aqua Ark, and Hall of Fame Coach